Chinese New Year's Eve flower product sales meet the cold wave

Affected by the epidemic, this year many places in Guangdong, such as Foshan, Zhuhai, Qingyuan, Shenzhen, Guangzhou, and other places have announced the cancellation or reduction of the scale of the 2021 Spring Flower Market, resulting in serious unsalable sales of local Chinese New Year Flower products.

Lishui Town, Nanhai, Foshan City, Guangdong Province is the largest phalaenopsis production and marketing center in South China. In the production base of Foshan Jiujiu Biological Technology Co., Ltd., workers carefully composed the early budding Phalaenopsis in different varieties into a unique artistic potted plant. The chairman of the company, Mr. Zhang Yuehua told the reporter that at this time in previous years, many florists had already come to pick up the flowers, but this year, due to the cancellation of the flower markets, the sales situation is very severely difficult. Therefore, they changed the normal model of only doing wholesale business in previous years. This year, in addition to adopting wholesale and retail sales at the same price, they also used different combinations of diversified products such as creative potted plants to meet the needs of the retail market.

It is understood that in previous years, the annual sales of phalaenopsis in Lishui Town Nanhai Flower Expo Park reached 30 million, 40% of which were sold to overseas markets. But affected by the epidemic, exports have basically stagnated. The cancellation of the traditional flower market has severely affected domestic sales. Mr. Jin Hongyong, the person in charge of Wanqing Gardening World in Nanhai District, Foshan City, Guangdong, told the reporter: "There are 16 million flowering plants this year. The products at this time in previous years have been shipped almost half, but now only about one-fifth is sold.

The Office of the Dongguan City Management Committee issued a notice on January 21, announcing that in 2021, the city and town levels will not hold the spring flower markets. Faced with the approaching peak season for the Chinese New Year's Eve flower sales, many flower farmers and florists are at a loss.

Eight flower growers in Wanjiang Street, Dongguan City have planted more than 100,000 potted chrysanthemums exclusively for the Chinese New Year Flower Market. Mr. Liang Zhaolin said that because he was the youngest among the growers, he planted the most, with more than 30,000 pots of chrysanthemums of various colors. "Over half of the products have been shipped during this period of time in previous years. After the cancellation of the flower markets this year, only a few dozen pots have been sold by retail. The cost of each pot of chrysanthemum is more than 2.5 RMB, and it can be sold for 5 RMB in previous years. No one wanted to buy even we reduce the price to 4 RMB already this year. The best quality period will be reached within a week, and if it still cannot be sold, it will be at a loss. "Mr. Liang said.

It is understood that there are more than 120 flower growers in Dongguan planting for Chinese New Year flowers. The number of chrysanthemums, phalaenopsis, and kumquat just for the Chinese New Year flower market this year reached 660,000 pots, 330,000 pots, and 200,000 pots. Among them, just Mr. Wu Yongcai's Phalaenopsis has reached more than 40 varieties of 70,000 pots.

Mr. Wu told the reporter that 20% of his Phalaenopsis are sold on the spring flower markets, and most of the rest are sold by wholesalers. During this period of previous years, one-third have been sold, but currently, only about 10,000 pots have been sold, which was the worst year for him to grow phalaenopsis in 8 years. He said: "The impact of the epidemic is too great. Now wholesalers are afraid and dare not purchase easily."

According to Mrs. Zhang Qiaoling, secretary-general of the Dongguan Flower Association, in order to solve the urgent requests of flower farmers, the Nanhai District and township departments are actively expanding promotion, launching offline group purchases, comprehensively expanding e-commerce sales models, and temporarily opening retail areas in the park. Besides, also to coordinate logistics companies to reduce logistics costs. The Municipal Bureau of Agriculture and Rural Affairs has launched a "combined" measure, implementing a combination of "online + offline", focusing on actively helping local flower farmers by publishing supply and demand information, linking digital platforms, setting up temporary sales points to broaden channels and get out of sales difficulties. The Municipal Flower Association is strengthening communication with online sales platforms and striving to provide flower growers (enterprises) with free online shops. At the same time, it also plans to hold Dongguan’s “Flower Market on Cloud” from February 3 to 10 to move the traditional flower market online. With the help of online passenger flows, to create an exclusive live broadcast model of the Dongguan flower market, promote the sales of flowers through pre-sales and live broadcasts, and help flower growers (enterprises) expand sales channels and increase the ways for citizens to buy flowers.


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