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IN: Plantfluencers are now making it big on socials

We all need to know that sustainability is on the rise. From eating healthy to being healthy all types of influencers are now taking to social. Get ready to know all about plantfluencers or plant influencers.

Fashion? Uh, we don’t really have any more occasion to get dressed up for. The kitchen? Well, to be honest, we’re getting a bit tired of making pancakes. So what’s left? Plants! In real gardens for those who are luckiest, in terrariums for those in small spaces and even hanging on the walls, nothing can stop the “plantfluenceurs,” the plant fanatics who are making their interiors into genuine urban jungles.

The trend is not entirely new. Back in November 2018 The New York Times published an investigation in November 2018 on the rise in popularity of these digital influencers. But the arrival of the pandemic has caused this trend to get even bigger. Google has also registered a huge increase in searches related to gardening.

In an urban jungle atmosphere, these plantfluenceurs display their most beautiful specimens, distil their watering advices and above all display dreamworthy universes, all the more so in these times of disconnection with nature. Halfway between “Alice in Wonderland” and Elle Decor, foliage invades the walls, becoming tapestries and headboards and replacing books on shelves.

Read the complete article at www.lifestyleasia.com.

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