Home food gardening: U.S. market trends & opportunities

Many consumers have a food garden and engage in food gardening because they enjoy gardening, like the outdoors, and think it is satisfying to care for plants and see their work yield results.

More consumers are planting a food garden because they:

  • think produce grown at home is healthier or more nutritious
  • believe that homegrown produce tastes better
  • want to know where their food comes from and what impact it has on the world
  • are questioning whether factory farming is good for people or the environment due to concerns about climate change

In 2020, the coronavirus pandemic had a significant effect on food gardening activity. Packaged Facts has found that over 25% of consumers agree they are planting a food garden because of the pandemic. Survey results also reveal that those who live in a household with a food garden are more likely to be concerned about the pandemic, to report negative personal effects, and to be changing their habits as a result of the coronavirus.

As consumers have been staying at home more and looking to find new hobbies, many have taken up gardening for personal enjoyment or simply as a more productive way to spend their time. With a focus on “what’s next” and current consumer trends, Home Food Gardening: U.S. Market Trends & Opportunities is packed with insights about consumer trends, behavior, and motivations to help food and beverage producers, producers of gardening consumables and gardening equipment, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.

Home Food Gardening: U.S. Market Trends & Opportunities delivers actionable predictions and recommendations designed to guide producers, retailers, and investors in making business decisions by providing data and insights about what consumers think about food gardening, who currently has a food garden, and what gardening products and services consumers are buying/using.

Scope
Home Food Gardening: U.S. Market Trends & Opportunities is the go-to source for a complete understanding of U.S. consumer trends in food gardening. This report combines Packaged Facts’ extensive monitoring of the food and beverage and gardening market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic and across the broader food and beverage market.

Historical and forecast data are available for consumption and production of fresh produce, retail sales of lawn and garden consumables, and demand for power lawn and garden equipment and home and garden pesticides. Consumption, production, sales, and demand values of these items are provided for 2009, 2014, 2019, and projected for 2024.

Home Food Gardening: U.S. Market Trends & Opportunities examines product marketing; surveys retail channel trends; and analyzes consumer trends and motivations. This report contains dozens of numerical tables and charts, as well as numerous product photographs.

Report Methodology
The information contained in Home Food Gardening: U.S. Market Trends & Opportunities was developed from primary and secondary research sources. Primary research includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing.

Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of consumers and their relevant food and beverage preferences.

Supplementing Packaged Facts’ exclusive survey is analysis of the 2020 Food & Health Survey conducted by the International Food Information Council, which analyzes consumer food purchase decisions, diet and lifestyle choices, and perception of health benefits in foods.

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