"King of Infinity in high demand"

Women's Day: High demand for pot roses empties these Danish greenhouses

If you thought International Women’s Day is only an important holiday for cut flowers, you are wrong. Pot roses are also in high demand. “Trucks filled with pot roses are heading to their critical customers. They only want the very best and are eager to pay a very good price for a good quality product,” rose breeder Rosa Eskelund of Roses Forever says. She spoke to the growers at AE - Roses Aps  and Gartneriet Toruplund, who both grow her Infinity line of pot roses, and asked them about this year’s demand.

Anders Eskelund, owner of AE - Roses Aps  

Sold out
According to the growers, this year’s demand was very good. Both grow the infinity line roses and over the years, they have seen an increase in demand. “Just after Valentine’s Day, in week 7, the growers started to ship their plants to Russia. In that and the following week, week 8, all pot roses that left the greenhouse went into trucks to their customers in Russia. The demand has been so high that they were completely sold out. After week 9, they will again have pot roses that are ready to sell.”

King of Infinity

High demand for King of Infinity
The demand for the red variety King of Infinity is very high, explains Rosa. “The roses of these Danish growers were exported by exporter Gala Flor and Plantas, two Danish exporters who are specialized in the export to Russia for many years. According to them, red is an important color for this holiday. However, not only the color, but the quality and the size of the flowers are very important to the Russian customers as well; they are fond of large flowers and good quality products. King of Infinity even won the gold medal at the FlowersExpo Russia in 2018. “The roses have to be long lasting as the transport time to the biggest costumer is 7 days. On top of that, the rose should have 1 or max 2 open flowers.” Also other varieties like Pink Infinity, Princess of Infinity and the new Queen of Infinity were in good demand over the last two weeks, adds Rosa.

On the left: King of Infinity. On the right: Princess of Infinity on CC. 

Early spring demand
The outlook for spring is good already. Usually, the Women’s Day holiday falls in a period with low demand from other countries. However, this year, the demand was already there. “Spring weather usually arrives in March, but this year, it already arrived in week 8. In turn, it seems that everyone wants pot roses, and especially in Sweden.” So, the outlook is positive. “Currently, the roses are with buds in the greenhouse, but in week 9 they will start to bloom and will be ready to leave the greenhouse.” The next important day for the Danish pot rose growers will be UK Mothers Day (March 14)  and Mother's Day (Sunday May 9).

Infinity Rose by Thoruplund

For more information and reference to a grower near you please contact:
Roses Forever
Rosa Eskelund
+45 51 57 19 90

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