Florists attending the auctions in Mersin, one of the important flower production centers of Cukurova, entered a sweet race to respond to the increasing demand on Valentine's Day, February 14th.
At the auctions where flower growers in Mersin and other provinces sent their products, there was a dynamism before Valentine's Day, which is the "golden day" of the sector.
In the facility of the Flower Auction Cooperative, which has 18 sales facilities across the country, sales are carried out through auctions. Florists who want to buy the product they want to sell in their shop enter a sweet race in the auctions. At the auctions where red roses and orchids are in high-demand, the shopkeeper who offers the highest price purchases the flower or the plant.
Auctions, where sales began to increase just days before Valentine's Day, are held within the scope of new types of coronavirus (Covid-19) measures.
Mersin Chamber of Tradesmen and Artisans President Omer Sahbudak noted that Mersin is responsible for 60% of Turkey's domestic rose production. Reminding that they had a difficult year due to Covid-19, Sahbudak pointed out that there has been a decline in flower sales for a long period in 2020.
Stating that preparations continued for a long time for February 14th, one of the most precious days of florists, Omer Sahbudak: "February 14th is a very precious day for us. We express it as the 'golden day' of our sector. On this day, our sales are at the highest level. Despite the negativities of Covid-19, our expectation for Valentine's Day was high. The growers kept most of his flowers for today. We have put much more flowers in our store windows than we did on normal days. Among the flowers, red rose remains the most in-demand product for this special day."