US: February’s perennial favorite

Some love it, some loathe it, some are indifferent. More than half of Lancaster Farming’s poll participants voted “no” when asked “Is Valentine’s Day important to you?” However, more than half, 55%, according to the National Retail Federation, of Americans celebrate the holiday.

Regardless of where you fall on the spectrum of romance’s fete, major holidays mean big business for farmers who bank on annual traditions. Each year begins with a spike in pork and sauerkraut sales. By summer, we get fired up for the Fourth with 150 million hot dogs and 750 million pounds of chicken.

Valentine’s Day is another flower power holiday for those in the horticulture biz. Feb. 14 accounts for 250 million roses grown annually, making Valentine’s Day the No. 1 holiday for florists in terms of purchases, and right behind Christmas and Hanukkah for dollars spent. The 25% of American adults who buy flowers for Valentine’s Day help make it the eighth most celebrated holiday in the country, fittingly nestled between Halloween and St. Patrick’s Day since love can at times be both lucky and scary.

So whether you love it, hate it or just don’t care, Valentine’s Day does warm the hearts of some farmers.

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