In years past, Nic Faitos and his team at Starbright Floral Design in New York City would celebrate International Women’s Day (March 8) by surprising female passersby outside the Chelsea flower shop with free flowers and going all out with an elaborate window display. But with the pandemic changing people’s daily habits, this year he’s taking a web-based approach, marketing a special design for the holiday, which benefits a women’s organization.
On Monday, March 1, Starbright unveiled its “Hearts of Gold” special, a cheery design in Pantone’s colors of the year available in three different sizes/price points ($125, $150 and $225) that includes eucalyptus, gray-tinted craspedia, yellow roses and tulips, and mimosa — the official flower of Women’s Day, symbolic of “strength, sensibility and sensitivity.”
Starbright will donate 20 percent of the profits for every “Hearts of Gold” arrangement to a local nonprofit of the same name. Hearts of Gold helps reimagine the future of homeless mothers and their children as they prepare to transition out of the New York City shelter system to permanent homes. This includes providing women in need with basic provisions, such as Metro cards, groceries and school supplies, as well as support programs, including parenting skills and job interview workshops and a summer enrichment camp for teens. “Send these beautiful flowers to someone in your life while empowering our NYC community,” the Starbright website reads. “Spread love while changing lives!”
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