The Great Big Plant Event is on

The Great Big Plant Event is on. It is SAF's first ever plant-focused virtual event and it is taking place this Month. Eager to learn everything about houseplants, indoor plants and to grow sales? During this event, attendees will receive practical tools and guidance, directly from industry experts, on topics including care and handling, merchandising, customer service, leveraging social media and dealing with supply issues. Since March 1, attendees have access to 23 on-demand demonstration videos and on March 9, 23 and 30, there will be three live meet-up events.

Houseplants are hot!
Over the years, houseplants and indoor plants have become increasingly popular with Americans and the pandemic fueled the trend. "Now, with so many people working from home, home-schooling or monitoring virtual school — the value of plants in interior spaces has really heightened for consumers. As an industry, we’ve always understood that bringing nature inside can have tremendous health benefits — from helping to increase productivity to creating moments of calm — so it’s great news for the floral industry that consumers are becoming more aware of this too, and that an entire constellation of “plantfluencer” stars is out there on social media generating enthusiasm and demand for our products!," SAF's CEO Kate Penn explained in this article. In this article, she also explains the reason for choosing plants. "Our retailer members told us they need practical tools and guidance and on top of that, we know that retailers and wholesalers are struggling to get product. We want to bring smart, experienced voices from every segment together to talk about that and so much more." Click here for the entire interview.  

23 on-demand demonstration videos and 3 live meet-up events
SAF’s Great Big Plant Event is a series of almost two dozen on-demand video demos that can be watched on one's own schedule. On top of that, they also organized live virtual meet-ups in March. On March 9, 23 and 30, there will be three live meet-up events. "We’ve tapped leading retail florists, industry professionals, and “plantfluencers” to demystify the plant world and teach you how to capitalize on this timely and important consumer trend. You’ll come away with ideas, tools, advice, strategies and inspiration on how to enter the plant world and drive plant sales."

Click here for the list of speakers. 

Dive into the houseplant market 
"So, If you’re looking for fresh ideas, best practices and turnkey solutions to drive plant sales and stand out from the competition–these sessions are for you. The Great Big Plant Event will help you feel prepared to dive into the houseplant market, expand your inventory or increase your current sales."

Click here to register