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From March 1-5 in Colombia and on March 9 in the US

Experience Dianthus Week from different perspectives

Dianthus Week in Colombia has almost come to an end. Today is the last day of this 5-day event where nine breeders are presenting their varieties at their open house. Selecta Colombia is one of the breeders and they are very pleased with the responses they've got this week. However, it is not completely over yet. If you were not able to visit the open house, you can still visit it virtually and next week and on March 9 it will be Dianthus week in the US where experts in the floriculture industry will discuss the prospects of carnation and other of the carnation family in the United States. 

New at Selecta
Going along with Selecta´s commitment with the industry and with the responsibility they have as breeders to supply innovation and bring new varieties into the market this open house showcases lots new introductions for the “provocative at first sight” barbatus Kiwi and kiwi colors series and interesting codes on the new line of dianthus mini single petal and great options on the vintage color pallet for spray and standard carnation among others, Oscar Cuartas, Selecta Colombia Area manager explains. “We´ve had a great response from our customers during this week visits, with all the safety measurements we have been able to showcase our trial house to our customers; to present new varieties and technical updates. Events like this in which we have the opportunity to share our knowledge and our potential allow us to learn about the needs of the market and consumers and work on innovations that help solve those needs." 

On the left: Visit of the team of Ayura. On the right: visit of the team of Turflor.

Selecta open house also available virtual
With Covid restrictions; limited capacity of visitors, flight restrictions from other countries, Selecta is offering in parallel the Selecta Dianthus Week Virtual Tour, a digital showroom that not only showcases the videos and characteristics of newest introductions and best sellers, but it also links to additional pictures and offers the option to make trial orders or ask for technical advice in real time allowing the viewer to experience the latest introductions and highlights of the assortment. As if they were presented to them in a real greenhouse with closeups that allow them to detail the flower shape, foliage quality and growing conditions.

Trials station

“It´s an alternative that will allow visitors to connect with our products; to experience firsthand the numerous varieties of dianthus and evaluate what we have new for them. We are confident this alternative will be very useful not only for costumers aboard who weren’t able to visit due to flight restrictions or customers in others locations around the world, but also a great tool in the decision making for those who were able to visit allowing them the chance to go back and review with the team what they saw or to share with those team members that weren’t able to visit due to the limited capacity.” Daniela Navarro, Selecta cut flowers Marketing manager.

Kiwi and Kiwi Colors. Click here for the enlarged image

Access to the Selecta Dianthus Week Virtual Tour is free and open 24/7 for Growers. For those who are interested in getting an individual virtual tour through the new varieties, during WK 10 please contact Selecta´s marketing manager.

Florantic Vintage Series

In the trials, one can see a video of all potential, new and existing varieties. Below, new red variety Don Jorge, for example. On top of the video, they show more pictures and give more technical specs. Click here to check out the 2021 Dianthus Week Tour yourself.

Dianthus week in the US - Virtual Panel on March 9
On Tuesday March 9 (at 2pm Eastern time), experts in the floriculture industry will discuss the prospects of carnation and other of the carnation family in the United States. The panelists are:

  • Becky Roberts, Floral Director PMA (Moderator)
  • Deborah Zoellick, Sourcing Manager Wallmart
  • Debora Steier, Vice President Floral, Albertsons Companies
  • Erin Esensee, Business Unit Director, H E B BLOOMS
  • David Dahlson, Director of R & D Mayesh Wholesale Florist, WF&FSA
  • Andrés Toro, Dianthus Grower, Colibri Farms

Click here to register. 

This annual event is sponsored by the nine breeders participating and supported by CenifloresAsocolfloresFlowers of Colombia and ProColombia.

For more information:
Dianthus Week 2021 Colombia


Selecta One

Instagram: selecta_cutflowers
FB: @Seletacutflowers


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