Danziger adds cut roses to their portfolio

In order to realize their goal of being a one stop shop, Danziger adds cut roses to their portfolio. "As leaders in the international horticultural breeding sector, with over 1000 customers in more than 60 countries, we constantly seeks to offer growers more and better solutions for their needs, by expanding our offering and entering new segments. So, in order to realize our goal of truly being a one stop shop, we constantly offer new, creative, and attractive assortments that customers love and growers trust," says Gaby Danziger, Danziger CEO. The addition of cut roses to their portfolio is a strategic step forward for Danziger. "It is an integral part of our vision, our promise to growers and our commitment to genetic innovation resulting in new assortments."

SENTI™ roses in an arrangement.

Senti, from the Latin to feel and experience, is the name they sentimentally chose for their new rose’s brand. "We believe it is truly fitting, reflecting the very essence of roses and their special role in our lives – expressing sentiments of love, passion, romance, empathy, excitement, and sometimes sadness and longing."

SENTI™ Dark red.

"With a well-established reputation in the fields of fillers, in recent years we have turned our attention to focals, and roses were the natural continuation. We are excited to enter the beautiful and challenging world of roses. This is another opportunity for us to harness our experience and resources in genetics, production and service - to drive success throughout the entire supply chain." 

Senti Dark Pink

Danziger is especially renowned for its extensive assortment of Gypsophila varieties, such as Xllence and Million Stars, and since cut roses are a complementary product to Gypsophila, we believe that offering our growers a broader assortment is a significant benefit.

On the left SENTI™ Alquimia. 

On the left: SENTI™ Light Peach. On the right: SENTI™ Dark Pink

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