‘Danziger Live’ will be an interactive monthly event where they investigate a series of topics that affect florists around the world. The Floral Guru in residence will be Alison Bradley, who will interview designers to discover why they have been so successful and exactly how they did it.
The first event will take place on Wednesday March 24, 2020 at 16:00 UTC.
Here is a taste of the subjects that will be covered from perceived value to innovation in design; how to attract the most effective kind of social media attention; creating a Brand; how to connect with mainstream media; how to upsell; what is commercial and what isn’t and how to connect with your real audience.
“As a breeder in the flowers industry, we find it most important to expose the florists’ community to professional content, and to broaden their knowledge and expertise about the flowers they are working with. We really think that building a platform where they can share their professionality, exchange thoughts and ideas, get inspired and network, can promote the entire flowers industry worldwide and therefore we decided to take the lead in creating such a value added platform” said Ori Danziger, the Deputy CEO of Danziger. “We’re really excited about this and we invite all florists to get involved too. Where possible, we will ask or answer their questions during the interviews and all for free, he added. We are thrilled to have Alison Bradley on board with us, as part of our shared mission to inspire and support florists around the world. Listed as one of the top 50 most influential people in the flower industry, Alison Bradley is a legend, and to listen to her, it is just an inspiration for all of us,” he added.
Join them for the first session: ‘Dare to dream’ with Alison and Ahti Lyra - a man on a mission! Famous for his exciting and sometimes controversial designs, Ahti will explain why he continues to challenge himself to find original concepts to make artistic floristry more commercial. What originally started as an exercise in being successful in competitions has developed into a commercial success story. Ahti’s concepts have found another unexpected success as he now finds himself regularly travelling the world to teach. Daring to be different has allowed him to live the dream!
Save your spot for the first ‘Danziger Live’ here. (The number of participants is limited)
For more information: 
Danziger Live
www.danzigeronline.com