New brand launched by Vitacress

"Best possible growing experience for both seasoned and novice gardeners"

Herb grower Vitacress has announced that it is unveiling a new herb brand in the horticulture sector this month.

The Season range, which is grown in West Sussex within an indoor food grade environment, is available all year round. Offering an assortment of different herbs, the range includes 48 products from 1L, 2L, and 5L pots and classic culinary herbs to more ornamental varieties like lavender and dwarf sunflowers. It will be available to independent garden centres and the garden trade from UK wholesaler The Plant Yard.

Vitacress was the first herb supplier to remove non-recyclable black plastic from living herb pots – this has meant over 176 tonnes of plastic pots per year are now able to be recycled. Vitacress is working towards peat-free soil and its 12 hectare indoor growing operation uses UV recycled water, as well as a combined heat and power plant.

Holly Geipel, Commercial Manager for Horticulture, said: “Season offers a large and varied range of herbs to every type of gardener. Grown by market-leading experts, we are delighted to partner with the Plant Yard for the launch.” 

Eleanor Bridgman, Head of Innovation & Marketing, said “We have seen the rise of grow your own during the lockdown and we know the benefits of growing herbs for mental wellbeing. Our Season brand guarantees the best possible growing experience for both seasoned and novice gardeners alike.”

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