National Garden Bureau, the non-profit organization promoting gardening in North America on behalf of the horticulture industry and its members, is pleased to announce the addition of one more category to the popular and inspiring Year of program.
The new category is houseplants!
Houseplant sales were booming before the COVID pandemic and they are in even greater demand now. More home offices equals the need for more houseplants! With National Garden Bureau’s expanding member base and more members offering houseplants, it’s natural to add this category to the long-established “Year of” program.
The other five categories are Bulbs, Annuals, Edibles, Perennials, and Flowering Shrubs.
For 2022, the houseplant class will be Peperomia.
In order to aid breeders, growers, and retailers in their crop planning, NGB is announcing the other classes for 2022 at this time as well. They are:
Annual: Verbena Bulb: Gladiolus
Edible: Salad greens Flowering shrub: Lilac
Perennial: Phlox
The “Year of the” program chooses crops specifically for the North American market that are easy to grow, genetically diverse, and with a lot of new breeding to showcase. Breeders, brokers, seed companies, growers, and garden centers throughout the U.S. and Canada are urged to use this program as part of their marketing efforts.
How popular is this program? The “Year of” pages on the NGB website is consistently in the top 10 visited pages by thousands of site visitors every month.
NGB members and non-members alike are encouraged to take advantage of the publicity this program generates by using the photos, facts sheet, social media graphics, and logos in their 2022 catalogs, websites, advertisements, presentations, trade show booths, event exhibits, and other marketing materials.
This fall photos (provided by NGB Members) of numerous varieties of all six crops will be posted on the NGB website. NGB also provides PDF’s of fact sheets, flyers, handouts, signage, poster, PowerPoint presentations, etc. After November 1, 2021, all of the above can be downloaded at no charge from the NGB website. To get the logos prior to November 1, simply contact NGB via email. These tools will help the North American home garden industry promote the crops to consumers and encourage gardening with these specific crop classes.
Garden writer publicity for the 2022 Year of crops will begin in August 2021.
Consumer publicity for the 2022 Year of crops will begin in January 2022.
National Garden Bureau