Iberflora, International Fair of Plants and Flowers, Landscaping, Technology and DIY Garden, has elected Raúl Ferrer as the new president of the contest. Ferrer replaces Oscar Calabuig in office, who had been in office since 2012.
Raul Ferrer, business director of the family business Orvifrusa, has developed his professional career in the green sector. He has actively participated in sectoral associations such as the Professional Flower Association, Plants and Horticultural Technology Valencia (Asfplant) or in the newly formed Association of Ornamental Plant Marketers (ACPO). In the same way, has served in recent years as vice president of Iberflora.
Ferrer faces this new stage at the helm of Iberflora as "a very exciting challenge, especially when it comes to the 50th anniversary of the fair”.
De facto, among the first challenges and objectives of the fair after the celebration of the virtual edition of Iberflora Digital Business, Ferrer stresses the need to "maintain the growth trend that the contest had achieved in its last editions. The pandemic has taken away that sense of closeness, seeing each other in person and being able to shake hands. The intention is to be able to return as far as possible to normal, and to send both the exhibitor and the visitor that it is possible to hold a face-to-face contest with security and guarantees.”
Iberflora aims to hold a face-to-face contest this year 2021, and while it is pending to know the pace of covid's vaccination process, in addition to how mobility restrictions evolve this year, expectations are good and Iberflora is expected to be celebrated 2021 with all the security guarantees.
On the issue of security, It should be noted that Feria Valencia has developed its own protocol in front of COVID that turns its enclosure into a safe space in the face of the pandemic. The dimensions of the exhibition space and its technical and human equipment allow to maintain all measures of social distance, capacity control, temperature record at the accesses, thorough cleaning, air renewal, among other ones, that make the space of Feria Valencia the best endowed with the Valencian Community to host any type of activity that requires the participation of a large number of people.
Lastly, Ferrer wanted to show the industry-round thanks to the outgoing president, Oscar Calabuig, for his excellent work during the eight years of dedication. A period in which Iberflora has reinvented itself after the harsh economic crisis of 2008 and has consolidated its role as the green sector reference fair in Spain.
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