To say that Valentine’s Day 2021 was unusual would be a massive understatement. This year was a completely different scenario than 2020 when we weren’t yet dealing with all the upheaval that a pandemic would bring to our lives. However, despite the quarantine bubble, spending for Valentine’s Day had some definite bright spots.
Unsurprisingly, Valentine’s Day 2021 sales took a significant drop from 2020 — down over 20%, at $21.8 billion. However, the good news is that spending this year was still up over 2019 and the second-highest in history. It’s also great news for the floral industry since consumers spent $2 billion on flowers this year — down from $2.3 billion in 2020 but significantly higher than any other year.
Here are a few more highlights of consumer spending for Valentine’s Day 2021:
2021 average spending per person dropped by 16% from 2020. Overall spending per person was $164.76, compared to $196.31 in 2020. Again, this is not a surprise due to COVID-19 restrictions and the number of people planning to celebrate at home. Spending has been on the rise since 2017, and in 2019 it was $161.96 per person. 2021 average spending per person dropped by 16% from 2020.
Men spend more money on Valentine’s Day compared to women. In 2021, according to NRF, the average amount spent for the celebration by men was $231. Women spent much less, at $101. Men have traditionally spent more on February 14th. In 2020, American men spent $26.05 billion on gifts and activities, almost 9% more than women ($23.92 billion). Interestingly, women spent more on activities ($16.12 billion) compared to men ($14.61 billion), and men spent more on gifts ($11.44 billion for men, $7.80 billion for women).
Red Roses continue to be the most popular flower. While so much has changed for Valentine’s Day 2021, one thing remains the same: Of the $2 billion spent on flowers for Valentine’s Day, red roses were by far the most popular. This has always been true, with red roses making up nearly 70% of all rose sales for Valentine’s Day.
For more information: