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Florist loses out

NL: Average price on clock remains insanely high

Through to Wednesday, the number of units sold on the clock last week came in at 5.5% lower than week 12 in 2019* (cut flowers -4.6%; houseplants -21.0; garden plants -19.6%). For direct, the number of units sold last week was 8.6% higher compared to 2019. Pricing on the clock, as in recent weeks, remains exceptionally good. On average, the average price on the clock came in at 29 cents. This is a whopping 26.1% higher as compared to the same week 2019. This week's withdrawal averaged 0.2%. With this, the withdrawal seems to remain at a permanently low level in 2021.

Florist loses out
These were the figures of Royal FloraHolland. However, newspaper De Telegraaf has made some valuable comments on all these price upheavals. The 'loser' in the whole story would be the florist. The florist is the one who has to dig deep, who cannot pass on the high prices to his customers, and who moreover feels screwed over for a year now by dubious Corona rules. While he had to close his doors or stand on the sidewalk, the supermarket opposite him continued to sell loads of flowers.

And finally, we have to consider the a high demand, possibly combined with cautious growers who are still thinking back to last year's developments and are therefore planting 'strategically', i.e. less.

*In week 12 of last year, the market was surprised by Corona. Comparing today's figures with those of last year therefore makes little sense. This means that, in order to still get an idea of recent developments, a comparison with those of 2019 is probably more useful."

Photo: Florismart 


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