In the city Linz, in Upper Austria, Landgard is opening their Landgard Cash & Carry future store with a total area of 6,300 square meters. Depending on the COVID-19 developments, the store is scheduled to open in September 2021 and it will be the first new store opening since the launch of the Cash & Carry in Nuremberg, Germany, which celebrates its 10th anniversary in April.
With the new store in Linz, the Cash & Carry store network will comprise 32 stores, 30 of which are in Germany and two in Austria. Landgard already operates two stores of the future at its headquarters in Straelen-Herongen and in Neuss, and further existing stores are currently being developed into stores of the future.
Modern combination store
One of the most important conceptual developments, which is being implemented for the first time in Linz, is the operation of the store as a combined location. This involves bringing together the plant market, Bloomways, decoration and florist supplies, and horticultural supplies under one roof without any spatial separation under one roof. "Up to now customers had to visit different, clearly separated premises in our stores if they wanted to buy different product groups. This involves long distances and a correspondingly large amount of time for our customers. For Landgard, the previous concept meant additional administrative work, for example, through separate checkouts in the individual market areas and unused synergy effects due to decentralized logistical processes. Additionally, the separate marketing of the product groups has so far meant that no, or hardly any, spontaneous purchases have been made," says Dirk Bader, member of the Management Board of Landgard eG.
Thanks to the new combination store concept, customers in Linz will automatically frequent all areas and product ranges. The main focus here is on the huge range of indoor and outdoor plants and nursery stock. Bloomways, with its large assortment of cut flowers, is just as much an integral part of the combination store approach as Landgard Floristik, which presents itself in Linz with decorative shop-in-shop modules distributed throughout the entire store and constantly creates
create new incentives to buy. "With this highly decorative and integrated way of presenting goods, we want to get our customers even more excited about the different ranges and themes of the Landgard world. We are convinced that this new form of marketing will create significant added value for our customers and that we can support them even better in their business with our new concept," explains Andreas Herzberg, Managing Director of Landgard Fachhandel GmbH & Co. KG, the concept of the combination store.
Landgard-Gartenbaubedarf will be presenting its product ranges in Linz in a demonstration area. This will include samples of supplies such as pots, packaging and labeling materials, pesticides, fertilizers and many other products, in order to offer growers this important supplementary range in an integrated way. After ordering on site, the goods are then delivered to the cash & carry store for collection.
Other important components of the service package at the Cash & Carry Future Store Linz will be a common checkout for all merchandise areas and an infopoint as a central point of contact for customers. A stylish retail lounge will give them a short break from the stresses of everyday life.