New approach Floriday in consultation with parties involved

In February, the end date of 100% Digital was suspended after feedback from the market on the Floriday platform and its implementation. On the advice of the Members' Council, dozens of sessions with agents, growers, buyers, and software suppliers have been held over the past few weeks to find out how we can improve Floriday. And it was discussed which functionalities are needed to be able to work with the platform. We will actively work with this feedback. We will therefore look together at what is a feasible end date. The end date for 100% Digital has therefore not yet been set and the Connect-EAB will continue to exist for the time being.

Floriday is for all growers and buyers, big and small
Meticulousness is the guiding principle for the coming period, according to André van der Linden, CIO of Royal FloraHolland: "I would like to thank all participants in the sessions for their participation and input. We have had good discussions with the parties involved. The feedback was sometimes firm, but we also see that there is a lot of support for the digitization of the sector and the platform. Last year, we demanded more from the market than was realistic and we ourselves were also not sufficiently prepared for that. The rollout must be done at a pace and with a meticulousness that is feasible for everyone. We want to listen structurally to the wishes and ideas that are there. We will address the biggest concerns first. Floriday must be an attractive platform for all growers and buyers, large and small. That was always the intention. Together we will continue to shape our digital dream."

Floriday has a lot of appreciation for growers and buyers who already use Floriday and have invested a lot of time and energy in it. "Together with you, we have taken the first steps. You can also count on further improvements to the platform. We are now adjusting our approach based on the feedback to make the move to Floriday easier for everyone."

Feedback on market sessions
On the advice of the Members' Council, sessions were held in recent weeks with growers, buyers, software suppliers, and agents during which the follow-up approach for Floriday was discussed. All parties involved indicated that they consider digitization to be important. However, they found that the pressure from Royal FloraHolland was too high, that Floriday does not have the possibilities to facilitate all direct trade, and that the user-friendliness could be improved. In addition, more flexibility is needed to trade through the platform. Users also want to be able to find their contributions and ideas for the platform. In addition, a structural improvement of the cooperation has been requested.

We will make structural improvements in the coming period
Based on the feedback, we will improve Floriday together with all parties involved and focus on the following four aspects with a few examples.

Broader trading opportunities
We will offer more choices and fit in with the current way of doing things. On that basis, we’re going to offer more options and greater efficiency. For example, by making changes to the purchase tips, broader contracts, and call-off options possible.

For more information:

Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

Facebook Twitter Rss

© 2021

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber