The experts at Pantone colour institute know all about colours. In the 60’s, Pantone created the Pantone Matching System, an innovative tool that organizes colour standards through a numbering system and chip format. Besides that, Pantone Colour of the Year has been a well-known guideline for multiple industries, including home furnishings, fashion and industrial design for over 20 years.
Colour of the year 2021
Every year, in week 50, Pantone releases the new colour(s) for the coming year. For 2021, the colours Ultimate Gray and Illuminating (light yellow) have been chosen. Their reason: “Two independent colours that highlight how different elements come together to support one another, best express the mood for Pantone Colour of the Year 2021. Practical and rock-solid but at the same time warming and optimistic, the union of Ultimate Gray with Illuminating is one of strength and positivity. It is a story of colour that encapsulates deeper feelings of thoughtfulness with the promise of something sunny and friendly.”
Usually, these color trends can be found indoors, but especially this year they apply perfectly to the outdoors. Including grey and yellow in gardens, patios and balconies will bring positive feelings and a friendly ambience. And that is what we need in times like these.
It is a little unfortunate that Pantone releases the colour(s) of the year at the end of the previous year since the plants are ordered one full year ahead of the season.
What does this colour trend mean for you?
Consumers value trends. The colour trend is an amazing possibility for consumers to achieve this. This means that they have an additional reason for buying your beautiful products.
How can you collaborate with the colour trend?
In order to sell the trendy plants to the consumers, it is important to share which plants in your assortment fit to colour trend. To make this a little bit easier for you, we have created a list with all plants of Syngenta Flowers that fit the colour trend. The next step could be to share your trendy assortment via social media, include it in a folder or mention it in the store.
Are you still looking for trendy plants?
Please visit our Surplus website to see which plants are still available for the upcoming season.