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US: Powys couple's flower farm is flourishing

A flower farm near Builth Wells is flourishing after deciding to diversify a few years ago, but with the future of the original land in mind.

Farmers and the growing need to diversify into more modern techniques to sustain their businesses is nothing new. In fact, it has become a case of adapt or die in the last few decades since the onset of milk quotas introduced in the 1980s, the BSE crisis of the 90s, the foot and mouth outbreak in the early 2000s and now Brexit leaving farmers concerned about even more hardships to come in the future.

But, whereas many landowners have moved into popular schemes like holiday accommodation and tourism, sport or outdoor activities, green energy initiatives or chicken meat and egg production, Aimee and Luke Powell are seeing their budding flower business begin to blossom.

Mynydd Epynt Flower Farm is based in the hills of Maesmynis, just outside Builth, in the shadow of the Epynt mountain range, which holds such significance in local and Welsh history as a whole.

Baker Aimee, who used to run a café in town, set up the flower farm at the couple’s 140-acre Cilarddu sheep and free-range egg farm in 2018. And while it is a way to subsidize their income, Aimee admits getting involved in the flower business is also aimed at sustaining it for their family’s future and that of the land.

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