Business is blooming for Prague-based flower delivery service

In addition to traditional occasions such as birthdays, name days, and anniversaries, increasing numbers of people in the Czech Republic are sending flowers to express affection at a time when they cannot physically be together.

Flower delivery service Flora Květiny has reported that flower sales have doubled since the start of the pandemic in March 2020; so much so that the company is opening a new shop in Karlín to handle the demand.

What’s behind the surging popularity, and is there some truth to the idea that flowers can make you feel better? “People can’t meet,” said executive director of Flora Květiny, Dušan Boček, “so they are sending flowers instead.” Boček confirms a strong preference amongst Czechs for traditional flowers. Astonishingly, 80% of bouquets delivered by Flora Květiny last year consisted of rose and tulips.

“At any one time, we have a thousand roses, a thousand tulips and hundreds of other assorted flowers in stock,” he says. Among those bestsellers are Ecuador purple roses, bouquets of tulip and freesia, and bunches of roses laced with mood-lifting Melissa.

As well as cut flowers, Flora Květiny has a wide selection of potted flowers and seasonal decorations, including bouquets of freesia and alstroemeria bursting with color (Boček’s personal favorites).

Flora Květiny's unique express delivery service, ensures that flowers are delivered with 60 minutes to any address in Prague, and within 90 minutes to address in the rest of the Czechia and Slovakia. Delivery is available from 9 am to 8 pm, seven days a week. In addition to its e-shop, Flora Květiny operates several brick-and-mortar stores in Prague which have remained open throughout the pandemic.

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