US (WI): First-ever greenhouse/garden center opens in downtown Milwaukee

414 Flowers, a unique pop-up greenhouse/garden center, announced plans to open their third greenhouse/garden in Milwaukee’s Walkers Point on May 1, 2021. The new location, at 209 E. National Ave located between Harbor View and Walkers Point neighborhoods, will be home to the only greenhouse/garden center in downtown Milwaukee.
414 Flowers specializes in the greenhouse/garden pop-up concept, a unique take on the traditional seasonal garden center. After only four years in business and securing three locations, success appears inevitable for owner George Holtz and his one-off business model as the company is already negotiating a fourth and fifth location in the greater Milwaukee area.
Greenhouses and garden centers are not a novel idea so what drives this business’s success?

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