Royal FloraHolland:

Countdown to the novelty parade

It's almost time: the Novelty Parade will take place next week from 19 to 22 April. This new online event gives you an excellent opportunity to get an overview of the latest products in cut flowers, garden plants and terrace plants, houseplants, and concepts.

The Novelty Parade is organized in close cooperation with trendwatcher Romeo Sommers. During the parade, more than 80 novelties and special products are presented and a link is made to current trends and developments.

If you register before 14 April 2021, you will receive a preview a few days before the Novelty Parade.

In the week of 19 to 22 April, the Novelty Parade can be viewed at the website. Here you will also find the complete overview of the parade per product, product group, and producer. Information such as impressions of the product, pot size, and stem length is also provided.

For more information:
Royal FloraHolland 


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