Dutch flower and plant exports will close the first quarter of 2021 with a record export value of almost 2 billion Euro. The VGB announced this on the basis of Floridata's export statistics. The export value of plants increased by 31% and that of cut flowers by 26%.
“In many countries around us, there are relaxations of measures for the sale of flowers and plants,” explains Matthijs Mesken, director of the VGB. “A lower supply and high air freight costs pushed the purchase prices up to record levels in the run-up to several flower and plant giving moments last month”. As a result, flowers and plants were expensive. The export record contrasts sharply with the performance of Dutch garden centers, where sales are less successful due to the Dutch corona measures.
In the FloraFlits above, both Matthijs Mesken and Wesley van den Berg (manager Floridata) provide an explanation.