China: How the Luoyang peony flowers made the fresh-cut flower industry brighter

"Currently there are about 5,000 branches that can be shipped, and they can be harvested after May 1 to ensure the supply on Mother's Day." In the early morning of April 19, Ms. Li Yajing, general manager of Luoyang Meiguan Horticulture Co., Ltd. received an order call from  Kunming Xinbohan Flower Co., Ltd., to meet his demands for stocking up fresh cut flowers such as Chinese peony and Moutan peony for Mother’s Day.

Mr. Yang Shun from Kunmind Xinbohand Flower Co. came to Luoyang in early March to buy fresh cut peony flowers, and he waited for half a month. "We have prepared 8 million RMB, but there was no stock." Mr. Yang Shun said.

According to the Peony Development Center of Luoyang Forestry Bureau, up to now, the sales of fresh-cut peonies grown in Luoyang has exceeded 1.5 million, and the number has nearly tripled from last year. Among them, more than 10.000 branches were sent by air to Beijing, Shanghai, Guangzhou, Yunnan, Northeast, and other places. Luoyang peony fresh-cut flowers are becoming "out of the local crowds" and seizing the larger domestic flower market step by step.

"Internet +" paved the way for fresh-cut flowers to "out of the local crowds"

Mr. Wei Zhiqiang is a flower farmer in the local village, who has been dealing with Peony for more than 20 years. Since the beginning of this year, more than 300.000 fresh-cut peonies have been planted and sold out by him.

Since 2019, Mr. Wei has been trying to sell fresh-cut peony flowers online, and this year he even hired a professional team for online sales. "About 70,000 flowers have been sold online this year." Mr. Wei said, "In the past, the flowers were harvested before they were sold, but now the flowers are harvested after the order comes." Among the flower growers engaged in peony planting and sales in Luoyang, more than 80% of these flower growers also have their own online stores or other e-commerce sales channels.

"The 'Internet + flowers' model is helping Luoyang's flower economy continue to release its vitality," said Mr. Huang Zhimin, a senior engineer at the Peony Development Center of Luoyang Forestry Bureau. In recent years, the output and sales of fresh-cut flowers in Luoyang have continued to rise, and industry development has entered the "fast lane". From a production point of view, this is inseparable from the increasing enthusiasm of flower growers in planting and the continuous expansion of the planting area of ​​fresh-cut flowers. From a sales point of view, e-commerce logistics platforms and even live broadcasts have played an important role in the expansion of the local fresh cut flower market.


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