US (SC): Highlights of the Floral Encounter Conference 2021

Floral designers from all over the US attended the exclusive Floral Encounter Conference 2021 in Charleston, South Carolina. This 3-day ticketed workshop which took place March 8-10 united floral designers who wanted to enhance their floral design skills led by some of the industry’s top floral design professionals. 

The tools they gain from this workshop include building arrangements of different scales, creating works of art that they can recreate and sell to their future customers. From tall and short centerpieces, to decadent ceremonial arches, these students got hands-on designing with flowers provided by Jet Fresh Flower Distributors in Miami.
The event was given a glamorous theme to capture the celebration they were all feeling since the last conference, which was right before pandemic began. To commemorate this joyous occasion, they chose a white, black and gold motif to tell their flower story. All of this was achieved using fresh natural and color-enhanced flowers as well as dried and preserved color-enhanced cut-flowers. 

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