Retine steals hearts of mothers with 'cuddle cover'

Nursery Retine from Tuil has completely redesigned themselves. Elena Kazakova of Primalabel was commissioned by Retine to restyle the appearance of Retine in the familiar Dutch colors of bright blue and red. That means new covers, a new website, and the new branding will also be reflected in the social media channels, in atmospheric photography, in the complete corporate identity and in company clothing. In addition, all cars exhibit striking cheerful appearances by Primalabel, so that Retine now traverses the country in a recognisable way.

The De Jongh family

It is not without reason that the rebranding coincided with Mother's Day, an important day in terms of sales. In particular, attention was paid to the new covers. These have a high “cuddly factor” and are executed in the aforementioned house style colors of the family business. The cover shows a photo of a cute child, which, Elena knows, will certainly be appreciated in the main sales countries Hungary, Russia and Poland, “where children are the cherubs of the family.” "Moreover, the family feeling is also in the DNA of Retine, the de Jongh family is Retine and everyone who works at Retine really is a part of the family."

"Everything is in it"
"Developing a brand is an exciting adventure, always challenging and unique. If the result matches the identity of the customer, then it is right and the product will fly off the shelf. In our opinion, we have succeeded particularly well in this case."

Martine de Jongh together with Elena Kazakova

The grower is also pleased with the new look and feel. "Displaying a warm family feeling with our brand colors red and bright blue is not that easy," says grower Rene de Jongh. "We see everything that is important to us incorporated in the new concept: the appearance of our beautiful chrysanthemums, sustainability of our cultivation, Dutch origins, a family feeling and love for our kids."

Retine grows four varieties of cut Chrysanthemums - Kalimba, Euro, Pina Colada Yellow and Pina Colada White - at two different locations in Tuil. More than 16 million stems annually, the cultivation area covers 5.8 ha. The nursery was founded in 1979 by Dineke and Jan Willem de Jongh. After a few years of carnations, the step was made to chrysanthemums. Today, multiple generations work side by side: next to their parents, son Rene and daughter Martine - hence RE-TINE - lead the company, and, as can be seen in the photos, the next generation is eagerly awaiting.

The cuddle cover

For more information:

Retine B.V.  
St. Antoniestraat 30
4176 BJ Tuil 

Emmalaan 25
1075 AT Amsterdam 

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