Slow Flowers Society announces details for the 2021 American Flowers Week campaign, the annual celebration to promote domestic flower farming and sustainable floristry that takes place June 28-July 4, 2021.
In conjunction with the campaign, Slow Flowers Society and its publishing partner, BLOOM Imprint, will release a special digital issue of Slow Flowers Journal, available for free download on June 1st. The publication features this year’s inventive and innovative botanical couture collection of one dozen wearable floral ensembles designed with iconic American-grown botanicals.
Since 2015, Prinzing has staged a week-long celebration of domestic flowers to raise consumer awareness and unite America’s flower farmers within the U.S. floral industry, generating more than 14.5 million social media impressions on Twitter and Instagram through the power of images, ideas and values promoting American flowers.
“I created American Flowers Week in 2015 as a community-focused floral holiday that encourages participation from everyone in the floral marketplace — from flower seed and bulb producers to growers; from designers to retailers; from cutting garden enthusiasts to artists,” Prinzing explains. “It’s the original, American-grown floral holiday that stimulates interest in beauty, seasonality, local agriculture and sustainable floral design.”
“By presenting flowers as fashion, photographed with editorial styling to tell a story, the American Flowers Week campaign shines a light on the talented growers and designers who are part of the Slow Flowers Movement,” Prinzing says. “Moreover, it changes what we think of flowers. No longer just a perishable item to capture a sentiment in time, perhaps the flowers, foliage, foraged botanicals, and natural elements you see in these pages will shift and expand your thinking. With flowers transformed as art or sculpture, as fashion and beauty, as a symbol of the human desire to connect with nature, there is much more to each bloom than one might imagine.”
To read the complete article, go to www.americanflowersweek.com.