Florists, like many other small businesses, suffered financially during the worst of the Covid-19 pandemic.
"Month to month was very scary for us," Aurea Sanabria Molaei, owner of Flower Bodega in Bushwick, Brooklyn, said of the shutdown. "There would be moments I would just cry in the street thinking we would lose everything we had built."
Social events are the bread and butter for many in the industry but have been scarce for much of the past year, said Manhattan floral designer Lewis Miller, who is known for his Flower Flashes, pop-up arrangements in surprising city locales like bus stops. Other florists, he said, work regularly with restaurants and stores, both of which have only recently started to bounce back. "All sectors of our industry just got destroyed."