June 11-20, 2021

"First eco-friendly alternative to floral foam showcased at Fleurs de Villes ROSÉ"

The FloraGUPPY, which is said to be the first eco-friendly alternative to floral foam in 65 years, will be showcased at the Canadian premiere of Fleurs de Villes ROSÉ, a 10-day floral event beginning June 11 in downtown Vancouver. It

In support of breast cancer research and hosted by Vancouver business associations, the floral trail will feature over 50 pop-up installations in the heart of the city, created by local Vancouver’s  florists. Fleurs de Villes ROSÉ will feature floral couture mannequins, giant floral hearts, flower-bombed antique cars, phone booths bursting with blossoms, and elegant sculptures.

Also featured will be the new replacement for green floral foam - the FloraGUPPY. It is used by florists on four continents and featured in floral magazines in the UK, USA, Austria and Canada as an eco-friendly replacement for floral foam.

This year, the UK’s Royal Horticultural Society banned green floral foam at all of its flower shows, showing the importance of an alternative. FloraGUPPY inventor, James Wong, says, “The FloraGUPPY is honored to be included in Fleurs de Villes ROSÉ. We know florists, their customers and the public are concerned about the environment so we’re happy to offer them an environmentally friendly alternative to green floral foam.”

The FloraGUPPY looks like a ball with 58 holes of varying sizes, comes in two interlocking halves and is reusable, recyclable and versatile. It can be molded in warm water and used for fresh and faux flowers. As part of Fleurs de Villes ROSÉ, on Sunday June 13, there will be market stalls where shoppers can purchase flowers or a FloraGUPPY.

For more information:
Warren Michaels

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