Artisan florist wins battle for Interflora’s Great British Bloom Off

A florist from Abergavenny has won Interflora’s Great British Bloom Off – a national floristry competition to find the best of the best in UK floristry.

Charlotte Davies, 34, who works at Hilary’s Floral Design in Abergavenny, took the title of Bloom Off champion after impressing the judges week after week with her floral artistry and eye for spectacular stems.

The show, which was produced and aired exclusively on IGTV, tasked four florists from across the UK to take on weekly design challenges, each one a test of their creativity and technical know-how.

Judging the florists’ efforts were the best in the business: florist to the stars Simon Lycett, internationally renowned floristry judge Karen Barnes and interior designer and color expert Eva Sonaike.

Charlotte stole the show with her Feel Good Flowers – a hand-tied bouquet designed as a pick-me-up for a friend, and her show-stopping tablescape for a dinner party.

Interflora launched The Great British Bloom Off to celebrate the skill and creativity of artisan florists on the high street.

Talking about the competition, Charlotte said: “I love competitions as they are a perfect opportunity to get creative and use a range of different colors and blooms.

“For the Feel Good Flowers round, I spent a lot of time researching the meaning of different flowers as well as the psychology of colors. I chose to use cheerful hues like yellow, orange, and cerise and include some more exotic stems that nodded to the optimism of summer and the possibility of foreign travel. In the final round, which was the table arrangement round, I created an arrangement in the style of a runner with lots of pastel colors and a pop of orange with gorgeous orange lantern flowers."

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