June 14 - August 13, 2021

American Floral Endowment hosts 60th anniversary fundraising event to support industry

For the second year in a row, the American Floral Endowment's annual fundraising event will be held virtually in order to assure the safety and health of the floral community. Since their annual fundraising dinner also serves as a donor recognition event, we plan to have a large in-person celebration in 2022 to honor our industry champions over the past two years. Donors can continue to support the industry from home and spare any unnecessary travel.

In honor of our 60th Anniversary celebration this year, our Board of Trustees and staff have set a goal to raise $60,000 in 60 days through sponsorships from Monday, June 14th to Friday, August 13th. This campaign will be held through peer-to-peer fundraising efforts, calls, and online marketing. With incredible investment to AFE’s mission, every individual board member has committed to a personal goal of raising $6,000 from their own networks and through their own fundraising website. The ultimate objective of this tremendous effort is to continue to help the floral industry flourish and grow through AFE’s many programs.

In 2021, they committed to funding over $800,000 towards: 
-Research to produce healthier, longer-lasting flowers and plants to boost profits for everyone.
-Scholarships and Internships to recruit tomorrow’s leaders and provide and hands-on training for the next generation.
-Educational Grants to provide learning opportunities and knowledge to all industry members.
-Industry resources to recruit and retain top talent including a floral career center, resources to help train your employees, and more.
-Contributions support this commitment and ensure that all AFE programs can continue to meet growing demands.

AFE Board Chairman, Laura Shinall notes, “It is our mission both as a Board and as industry members ourselves to invest in the future of floral. Through our first-ever virtual peer-to-peer fundraising campaign, we aim to bring more people into the Endowment’s network and broaden the impact of AFE’s programs – further raising awareness of all the resources that are available to our community.” 

For more information:
American Floral Endowment

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