During the flower trials in week 24, breeder Floritec presented a completely new look and a new slogan: Customized Breeding.
Customized Breeding
One of the immediately noticeable changes is that the slogan has been changed from "Breeding by Design" to "Customized Breeding". According to Marketing & Communication Specialist Daphne Hoogeveen: "The old slogan seemed open to multiple interpretations, both internally and externally. At its core, Floritec delivers customised work: in close consultation with our clients we breed varieties on location, so that they are specifically suited to the climate and cultivation conditions of the client in question. This is a service with which we distinguish ourselves and which is highly appreciated by our customers. The slogan Customized Breeding fits in perfectly with this.
Logo
The fingerprint as a logo symbolises the close cooperation with customers and partners. It stands for customisation and short lines. For bringing happiness worldwide with beautiful varieties of chrysanthemum, potaster and potcelosia. And of course for innovation and the DNA of Floritec.
New website
There is also a completely new website live. The assortment takes an important place. There is an extensive filter with data about the varieties, such as regions, colours, flower size and technical specifications such as vigour and reaction time. The website is currently available in English and Dutch. Translations to Russian and Spanish will follow shortly.
Flower trials
The flower trials and the new look can be viewed in person by appointment in Monster and Bleiswijk from Tuesday 15 June to Thursday 17 June from 8.30 am - 5.00 pm.
You can register via:
Martijn van Leeuwen:+31 (0) 6 - 15 52 47 21 (potted plants)
Harry Boers: +31 (0) 6 - 50 42 27 45 (cut flowers)
Ruud Smit: +31 (0) 6 - 27 31 98 88 (international sales)