Victor Martinez, La Pacheca Viveros

Spain: "It is a good time to resume personal contact between suppliers and customers"

La Pacheca Viveros is a family business with more than 25 years of experience dedicated to the cultivation and export of ornamental plants located between the provinces of Alicante and Murcia, in an area with exceptional weather conditions. Their specialty is the Mediterranean and Australian plant with flower, cactus, succulents and palms. Iberflora interviewed Victor Martinez, commercial director of the nursery and member of the Organizing Committee of Iberflora, to whom they asked about their sales campaign both at national level and in the field of exports.

Victor Martinez (source: Iberflora)

His words convey the good feelings that this campaign is leaving behind: "The sales campaign 2021 at the national level is exceptionally good. We are benefiting from the low mobility of consumers who, by not being able to travel, are devoting much more time to household needs. Most of our garden and florist customers tell us that they are getting a lot of new national audiences that were not plant consumers. We believe that this situation of increased demand will fall significantly when consumers regain mobility and have to share their income among many other options, such as vacation and leisure, etc.. But we also assume that part of this new audience will remain common consumers."

When talking about the international market, Martinez refers to the great demand for plants that has occurred in recent months: "The success of the campaign has contributed greatly to the fact that the supply of plants and flowers has been significantly lower than usual. Many producers (especially of flowers) have planted much less than usual for fear of repeating the previous campaign. On the other hand, it should be noted that the uncertainty has existed until the end due to the possible effects of the pandemic. The markets, especially of the North, such as Germany and Holland, have remained quite closed until well into April."

From October 5-7, visitors to Iberflora will be able to appreciate the crops of La Pacheca Viveros: "Depending on the development of the pandemic we understand that it is a good time to resume personal contact between suppliers, customers, etc. Therefore, we see the  Iberflora event as a good opportunity".

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