As of the June 28th, Zami and Marginpar will enter into a strategic partnership. The shorter lengths of certain volume products - such as Solidago, Hypericum, Limonium and Astrantia - will be offered directly via Zami and will no longer appear on the auction clock.
F.l.t.r. Sven Aertssen, Jan Willem Leeuwenburg, Arnold van Delft, Michel Zaat, Michiel van Paassen and Jamie den Haan
Marginpar, one of the largest growers of summer flowers, strongly believes in the importance of cooperation: together you achieve more. With partners, breeders and clients. When both client and Marginpar agree to a long-term commitment, Marginpar speaks of a 'strategic partnership'. Marginpar makes very conscious choices in the partners with whom they work, a strategic partnership only works if you truly strengthen each other. From the 1st of July 2021 Zami will join this select group.
The cooperation between Zami and Marginpar has been going on for some time now on several volume products of Marginpar and specifically on the shorter stem lengths.
Michiel van Paassen, Sales & Marketing Marginpar: "Although Marginpar does not specifically cultivate these shorter lengths, they are by nature always present, with a substantial volume. Zami, part of L&M Groep, has very good sales channels to the large-scale retail sector where there is a demand for the shorter lengths. Unburdening this type of customer is their specialism.”
As of June 28th, the cooperation between Zami and Marginpar will be further expanded. Marginpar will supply its volume in the shorter lengths for specific varieties to Zami. Farm fresh and with regular frequency.
Arnold van Delft, Purchase & Sales Zami: "The collaboration between these two companies is an excellent fit. We are most interested in flowers in 40 or 50 cm lengths, whereas Marginpar prefers to offer longer lengths at the auction clock. For Retail, those are unsuitable. Suppose we were to offer 80 cm Solidago to our customers; then we would have problems with transport, the weight would be too heavy, the bouquets would no longer fit in the buckets, and the shelves in the shop are not designed for it. Plus, the waste: we would have to cut the stems shorter, that would all be unnecessary weight coming from the farms to the Netherlands. That is just not sustainable. With a standing order, built-in regularity, we avoid that. That way, we can let the flowers that are suitable for it come in without a sleeve. That saves plastic and creates a smaller footprint."
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