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US (CA): Green Fuse Botanicals names James Devereux Chief Executive Officer

Green Fuse® Botanicals has announced that James (Jim) Devereux has been appointed Chief Executive Officer for the company.  Jim joined Green Fuse in 2017 and has been an important part of the company’s growth during his tenure. 

Jim’s work experience has encompassed growing, sales, distribution, breeding and company management.  His twenty years in the horticulture industry included positions with Henry F. Michell Company, Gulley Greenhouses and Dummen Orange. Jim has served on numerous boards and is former President of All-America Selections.

Steve Jones, President of Green Fuse said, “Jim’s experience and his strong leadership skills will be important assets for guiding a cutting-edge breeding and production company. During his time at Green Fuse, the company has experienced unprecedented growth in new directions. He is mindful of our desire to discover new trends and not follow the lead of other companies. Importantly, he can identify the opportunities for growth with the contemporary live plant consumer.”

Jones will remain active in the company as Jim assumes his general management role. 

Jim is a native of Missouri and a graduate of University of Wyoming.   He lives with his wife, Sara and two boys in Fort Collins, Colorado.

Established in 2009, Green Fuse Botanicals is headquartered in Santa Paula, California. Green Fuse Botanicals owns and operates Calico Genetics, an internal breeding company and develops products with its cooperative breeding partners, providing them access to its global sales network.  The company produces vegetative cuttings and tissue culture both domestically and in offshore facilities.

For more more information:
Green Fuse Botanical
Email: [email protected]
T: +1 805-933-5599
www.green-fuse.com 

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