Pereira, one of the most important tourist Colombian cities, is internationally recognized as the heart of the Coffee Belt Region. The city will be the place where representatives of all facets of the Colombian Live Plants and Ornamental Industry will meet, between October 20 and 22, 2021, for the third edition of ExpoPlantas, the Professional Nursery Trade Show in the country.
Jairo Cadavid, president of the Association of Colombian Nurseries and Ornamental Growers, Colviveros, pointed out that this event will be carried out by affiliate members and will be held at the ExpoFuturo Convention Center in Pereira, a perfect venue for the exhibition of nursery products and input supplies. This facility, with nearly 3.000 square meters, offers excellent conditions, great exhibit place with auditorium, and rooms for the proposed activities.
The Colombian Trade Show will be focused on the distribution chain rather than the End Consumer, by providing not only business-to-business networking, but also a wide-ranging and relevant program of educational seminars. Industry-related technical and commercial issues will be addressed by renowned national and international experts like Fabian Sáenz, VP Supply Chain of Costa Farms, one of the largest horticultural growers in the world and Mario Caicedo, a local renowned Marketing Strategist.
Furthermore, the Colviveros President indicated that ExpoPlantas 2021 will offer exciting displays of both growers and suppliers' commercial samples, to highlight the quality and steady growth of the nursery sector in Colombia, and promote the opportunities this green industry has to offer. On the other hand, the Varieties Competition will open a new window to promote high qualified ornamental products for both, growers and breeders. On the 22nd of October, Colombian Growers will visit nurseries located in the Coffee Belt Region.
Colviveros