Since opening its greenhouse doors in 1976, Pleasant View Gardens has worked hard to help its customers become more successful – introducing new genetics, plants, and programs to give its customers a competitive edge. And in 1992, this mission crystallized in the formation of Proven Winners, a cooperative effort to breed better plants. Plants created to be more disease-resistant, longer-lasting, with greater color retention, and higher garden performance than average plants. And, today, that focus has helped grow Proven Winners into North America’s #1 consumer plant brand.
But making the top spot demanded much more than just the proper soil, sunlight, and water. It took an investment in the brand itself. A testament to this commitment was the seemingly radical decision in 1995 to require all Proven Winners plants to carry Proven Winners branded tags. For the first time, consumers would know which plants carried the superior genetics and greater performance characteristics of Proven Winners plants. And now, after decades of brand building that’s delivered significant awareness at the retail level, Pleasant View Gardens introduces the Complete Package Program for 2022. This new program leverages the strength of the Proven Winners brand across all Proven Winners plants, including annuals. So, there’s absolutely no doubt that when a gardener picks up a signature white Proven Winners branded container and tags that the plant they’re getting is 100%, undeniably Proven Winners.
We’ve worked for decades making the Proven Winners brand synonymous with ‘exemplary quality and performance’. Asking that the entire package these plants come in be branded Proven Winners is the obvious way to give consumers the peace of mind they deserve,” affirms Pleasant View Garden’s National Sales Manager, Andy Huntington. Without a fully branded package, consumers would often doubt what they were getting. Now, that uncertainty will be removed, and they can walk into a garden center, find the Proven Winners display and packaging, and purchase with total confidence,” nods Huntington.
As with any brand, visual consistency is a critical component to making it stronger. Just ask the likes of Coca-Cola, Apple, and Nike. And the end result goes well beyond mere uniformity, as the solid presence of the Proven Winners brand delivers bottom-line results for retailers. With strong Proven Winners branding, retailers are able to reap the rewards of increased awareness and demand that drives faster turns, allows for premium pricing, and ultimately delivers greater profitability. Team that with the more than 10 billion Proven Winners marketing impressions made each year, and the Proven Winners® brand will undoubtedly maximize retailer success moving forward.
“While we realize some may feel uncomfortable with the implementation of the Complete Package Program because change is sometimes challenging, we hope growers and retailers will continue to trust in us and in the long-term benefits that will come as a result,” finishes Huntington.
For more information
Pleasant View
7316 Pleasant St.
Loudon, NH 03307
603-435-8361
www.pwpvg.com