In partnership with AgriFutures Australia, researchers at the La Trobe Institute for Agriculture and Food (LIAF) will investigate how the fragrant crop is grown, marketed and sold, and will conduct industry-wide consultations to inform a comprehensive long-term Research, Development & Extension plan for the budding industry.
The work will identify opportunities for investment and growth across the full range of lavender products, including cosmetics, cut flowers, aromatherapy, and agri-tourism.
Lead investigator and LIAF Research Director, Professor Jim Whelan, said the research will provide, for the first time, a holistic understanding of Australia’s lavender industry. “There is a significant unmet local and export demand for quality Australian lavender oil and hydrosol, with millions of dollars of potential revenue for the industry lost each year,” Professor Whelan said.
“This research will identify growth opportunities and provide the Australian lavender industry with a much-needed plan to grow, meet market demands and identify opportunities for business expansion. The potential benefits will be huge for lavender growers, producers, manufacturers, and service providers,” Professor Whelan added.
The plan will provide new information for farmers already growing lavender as well as those who are seeking the benefits of a new diversified crop and wider business investment opportunities.
Project partner and producer, Mr. Clive Larkman, said lavender grown in Australia has many strengths.
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