AU: Florists employ more workers as sector enjoys COVID bouquet boom

Sydney waitresses, barbers and tradies have found themselves busy arranging bouquets and delivering flowers, with a boom in business enabling florists to hire COVID-stricken out-of-workers.

With flowers increasingly being sent to cheer people up who are struggling in isolation, business has never been better for Sydney’s florists despite the pandemic resulting in the mass cancellations of weddings and other big events. Floraly CEO Tristan Sender said his Alexandria florist had experienced a “200 percent spike” since Sydney’s lockdown began in June, giving him the opportunity to hire new casual staff.

“Among the new employees are florists as well as barbers, singers, waiters, a makeup artist, retail shop assistants and even an electrician,” he said. Mr. Sender said his business is as hectic as it is in the lead-up to big events such as Valentine’s Day and Mother’s Day. “It’s like Mother’s Day every day now,” he said.

“If there is a silver lining to this lockdown, it’s that we’ve been able to hire many out-of-work people from a wide range of industries to help us out with our operations during this busy period. “And it’s also great to send joy to hundreds of people around the city with flowers.”

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