China’s cut-flower industry can be traced back to 1984, its roots based in Beijing, Shanghai, and Guangdong. The wholesale flower industry has been growing steadily since then, developing especially quickly after 1990. Cut flowers are grown all over the country, including Hainan, Heilongjiang, Shandong, and Xinjiang, with freesias, gladiolus, calla, roses, sunflowers, orchids, and peonies being among the 30 species that are commercially grown.
Keep on reading to discover how the wholesale flower industry in China operates, the success stories that have come from the nation, and the challenges it faces moving forward.
The Yunnan Province: "a Chinese success story"
One of the major catalysts of the growth of the wholesale floral industry in China was the Yunnan province’s booming flower industry. The province, located in southwest China, is now one of the largest cut-flower centers in all of Asia. The rural area once faced extreme poverty. According to the International Trade Centre (ITC), its cut flower industry is now valued at $415 million. Furthermore, 50% of China’s domestic cut flowers come from the Yunnan province.
This success story unfolded over a decade. Once, Yunnan’s wholesale flowers consisted of 16 hectares. Now, wholesale flower production takes up more than 10,000 hectares. It’s also known for its exports and partnership with the world’s biggest flower-cut action, the Verenigde Bloemenveilingen Aalsmeer (VBA) in the Netherlands. One of the most impressive statistics from this is the increase of cut-flower exports by 400% in only four years. This highlights the importance of a concrete export strategy, streamlined production, and support services.
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