Rwanda: Optimism as flower sales increase to record levels

Latest data from the National Agricultural Export Development Board (NAEB) indicate that the floriculture industry is booming, citing increased international markets and this year’s valentine week as the major triggers.

In the previous fiscal year, $7,908,025 (close to Rwf8bn) revenue was collected from a volume of 1,193,834 kg of flowers exported. This, according to NAEB, represents an increase of 96.6 percent in revenues collected and also 58.7 percent exported volume.

“This is mainly because of increased international markets and expansion of greenhouses on which the flowers are produced."

According to statistics from the agency, at least 90 percent of the flowers from Rwanda are exported to The Netherlands and the rest is shared between France, Germany, and Japan.

Officials say that the industry has seen major growth, coming back from last year’s travel restrictions imposed restrictions by foreign markets owing to the Covid-19 pandemic.

“For sure the season was good, compared to last year. The flower business is seasonal, in our case we start from November to May,” said Joseph Muganga, Managing Director at Bright Harvest, a floriculture firm that was started by a consortium of Rwandan and other business operators from East Africa. “We fetched a higher or better price than in the last two years,” he said.

According to him, the floral business is ‘very’ volatile, and he urges that players keep increasing production.

“When the market looks this good, we have to increase production in order to take advantage, and also make individual tangible products.”

Read the complete article at


Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber