Greater floral demand requires supply chain planning, logistics changes

Longer planning horizons, diversified transport, and stronger collaboration will be the hallmarks of the floral industry’s “new normal,” according to speakers at an Aug. 5 PMA® webinar, New Demand Creates Floral Transportation Crisis.

More than 100 floral professionals throughout the supply chain heard how booming consumer demand for florals has put increased pressure on the supply chain, including transportation and logistics.

The following speakers addressed how companies must change to cope with ongoing issues:

Becky Roberts of PMA (0:00)
Felipe Sanchez of DSV Air & Sea (3:01)
Sam Raymond of Sealand – A Maersk Company (9:08)
Eric Holt of Holt Logistics (18:30)
Noah Hoffman of C.H. Robinson (31:43)
Deb Zoellick of Walmart (41:57)

Key takeaways cover planning horizons, port and transportation options, and deeper supply chain collaboration. For more details from the experts, listen to the full webinar here.


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