AFE's 60th anniversary fundraising campaign

Record-breaking amount raised in support of floriculture research

"We are pleased to announce that a record-breaking $161,080 was raised through industry sponsorships and donations in support of the $100,000 in 60 Days Virtual Fundraising Campaign. 2021 marks the 60th Anniversary of AFE’s existence, and while an in-person event wasn’t feasible, a 60-day peer-to-peer virtual fundraising campaign was launched. With the support of 24 fundraisers from our Board of Trustees, staff, and most devoted ambassadors, the campaign kicked off June 14th and wrapped up on August 13th," the American Floral Endowment announces. 

"Within the first 30 days of the campaign, we surpassed our initial goal of $60,000 thanks to the quick work of our ambassadors and the generosity of our floral industry community. This gave us the opportunity to aim high, increasing our goal amount to $100,000. Incredibly, the second goal was also passed with the support of over 150 donations."

This fully virtual campaign took the place of the annual fundraising dinner in order to ensure the safety and continued health of the floral community. "We are looking forward to an in-person event next year but are grateful that the community could celebrate with us from their homes during these uncertain times. Our dedicated fundraisers made the campaign a huge success by reaching out to their own networks along with our existing community of donors — expanding the reach of AFE’s programs and resources."

For more information
American Floral Endowment
+1 (703) 838-5211
www.endowment.org


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