On August 23, in the flower greenhouse of Shandong Lvsheng Orchid Flower Technology Co., Ltd., Huanglou Street, Qingzhou, pots of Lvsheng Xiangfei Phalaenopsis is being tried out. "These flowers bloom for more than 3 months, releasing a faint and continuous floral fragrance, 100 RMB per pot, which is very popular to sell online," said Jia Meirong, sales director of Lvsheng Orchid.
Lvsheng Xiangfei is a kind of intellectual property independently developed by Lvsheng Orchid. Like this kind of original Phalaenopsis variety, Lvsheng has 8 varieties including Qingzhou Jinfeng, Yunmensu, and Lvsheng Xiangfei.
Qingzhou Jinfeng is in yellow, with thick petals, a long flowering period, and good resistance. It is suitable for planting in the north and can bloom for 4 months or even half a year. Yunmensu belongs to the domestic variety. One stem can bloom many flowers, more than one meter high, and the fragrance is very good.
"The price of self-developed varieties have doubled and are mainly supplied to the high-end market," Jia said.
Lvsheng Orchid is the vice president unit of Qingzhou Flower Association. It specializes in the production and sales of Phalaenopsis seedlings and final products. It produces more than 500,000 Phalaenopsis end products per year and has more than 300 Phalaenopsis germplasm resources.
The flower industry in Huanglou Street started in the 1980s. Flower cultivation was mainly operated by individual households. The independent innovation ability of seedling research and development was insufficient, mainly relying on foreign imports. New varieties and new technologies independently researched and developed account for a minority.
In order to promote the transformation and upgrading of the flower industry, Huanglou Sub-district adopts a cooperative research and development method of enterprises, experts, and the government, integrates scientific and technological resources, and strengthens key research. The sub-district is actively recruiting talents, colleges and institutes, and has established cooperative relationships with 13 higher scientific research institutions including the Chinese Academy of Agricultural Sciences, Shandong Academy of Forestry, Beijing Forestry University, etc., to create an integrated platform for R&D and promotion, and establish the first Arrowroot Breeding Center in China, Phalaenopsis Tissue Culture Center, Orchid Breeding Engineering Research Center and other high-tech institutions.
Today, Huanglou has successively developed 16 new flower varieties with independent intellectual property rights such as "Qingzhou Jinfeng", "Yunmensu", "Shuangyi Tonghui", etc., achieving a breakthrough in orchid breeding in Shandong Province.
This year, the Shandong High-end Flower Breeding Technology Industrial Park invested and constructed by Lvsheng Orchid was listed as a provincial key project in 2021. "With the help of scientific research, we want to promote Qingzhou's own Phalaenopsis seedlings across the country," Jia said.
"We adopt the development model of 'grasp the two ends', focusing on improving the quality of flowers on the one hand and expanding the sales method on the other, driving the transformation of the flower planting model in the middle of the chain, and embarking on a path of characteristic flower development." Pang Dezhen, Secretary of the Party Working Committee of Huanglou Sub-district Office Say.
Shandong Aesculus Biotechnology Co., Ltd. is a production enterprise focusing on garden plants. The company has united more than 50 enterprises, more than 30 villages, and more than 200 farmer households in the city that produce hydrangea to form an industrial complex, implements standardized production and management, and supplies more than 3 million pots of high-quality hydrangea.
"We produce the most complete varieties of hydrangea, the most quantity, the leading quality, and the survival rate is above 95%," said Jiang Haibin, the head of the company.
One month after the online streamer from Linyi entered the company for online sales, its fans increased from 160,000 to 310,000. E-commerce live stream has become an important way for the company to sell products.
Lvsheng Orchid has tried live stream three years ago. Currently, there are more than 1,000 orders per day from live streaming, which account for one-fifth of the total sales of Lvsheng Orchid. "We have a specially customized box, and each orchid is wrapped in cotton. We will also throw it three or five times as a transportation test to make sure there is no problem when delivery." Jia said.
A special e-commerce live stream base has been established in the Qingzhou Flower and Seedlings Trading Center, and 120 e-commerce companies have settled in.
Huanglou vigorously promotes "Internet + Flowers", plans to build an integrated development zone for flower e-commerce logistics, integrating offline flower transactions, e-commerce sales, and flower logistics. The area invited Alibaba and local well-known flower e-commerce companies to conduct more than 30 times of e-commerce training, training more than 4,200 flower farmers, and an annual transaction volume of 3 billion RMB.
Qingzhou Flower and Seedlings Trading Center has built a high-end greenhouse. The display screen in the greenhouse shows real-time data such as air humidity, temperature, light intensity, and carbon dioxide concentration. "Different flowers have different requirements for temperature and humidity, and they need precise control to cultivate better flowers," said Yan Jun, a staff member of the Flower Management Office of Huanglou.
Qingzhou Shiji Jinyuan Horticulture Co., Ltd. constructs an irrigation greenhouse covering an area of 4,000 square meters in 2020. The greenhouse is controlled by the Internet and mainly grows caladium plants.
"Watering and temperature control can be controlled on the mobile phone, saving labors, water and fertilizer can also be recycled, and the quality of flowers is better," said Cui Lifa, head of gardening at Jinyuan Horticulture.
"High-end greenhouses effectively solve the problems of temperature, humidity, moisture, air and other aspects of flower planting, reduce labor costs and greatly improve flower quality, increase the added value of products, and achieve improvement of both flower quality and profit." Yan Jun said.
Xinhemeiqing Seedling Research and Development Center is a key flower seedling research and development project introduced by Huanglou. Nowadays, more than 3 hectares of high-end greenhouses and more than one hectare of seedling tissue culture workshops have been completed and put into use recently. The scientific research building covering an area of 2,000 square meters and the e-commerce live broadcast room of 1,000 square meters have also been basically completed.
At present, the flower planting area of Huanglou Street is 4,000 hectares. There are more than 59,000 employees, 56 specialized flower villages, 21 flower parks, more than 120 flower enterprises, with more than 300 series of flower varieties and more than 2,000 varieties, with an annual output value of 8 billion RMB and an annual transaction volume of 11 billion RMB.