US (NY): Delivering the slow flower movement to Long Island

It’s all about finding the freshest flowers from local farmers and getting that product to the people who want them. Hometown Flower is taking the hyper-local model of the slow food movement and bringing it into a brand-new space. 

(Photo by Hometown Flower Co./Long Island Press)

“We are a mission-driven flower truck and pop-up florist/design studio that exclusively works with seasonal, locally-grown flowers,” Rutigliano explains. “We believe in creating unique, meaningful experiences with flowers so that people can discover and appreciate the beauty that is grown right here in our own hometowns.”

Hometown never imports flowers and instead works with what’s locally accessible, even during the frigid months when flowers are few and far between on Long Island. “During the off-season, we work with the winter varieties available to us—dried flowers, lots of beautiful branches, and we also have some local greenhouses growing some incredible varieties,” Rutigliano says. “In general, we also always try to avoid getting into specifics with our clients in terms of the types of varieties we promise, since ultimately it’s Mother Nature who is in charge. We align on overall style, aesthetic, and color palette and then leave everything else up to nature.”

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