Ten Kenyan horticulture companies are looking to gain a foothold in the Italian market through this year’s Macfrut Digital Trade Fair in Rimini, Italy.
The three-day event, which will run from September 7 to 9, will see participants showcase their products as well as attend meetings with the world’s leading exporters, importers, technicians, experts, and investors in value addition. Local firms attending this year’s fair include Athi Farm Exporters Ltd, Olivado Fresh EPZ, Value Fresh Ltd, Avodemia Ltd, and Biofarms Ltd and hope to woo buyers.
“Kenya will be exhibiting at Macfrut 2021 Special Edition, to be located in the African Pavilion, with a size of 64 square meters as well as host a virtual stand on the Macfrut Digital platform on the trade fair days,” the Fresh Produce Exporters Association of Kenya (FPEAK), the Fresh Produce Consortium of Kenya (FPC Kenya), and the Kenya Flower Council (KFC) said in a joint statement.
The fair is expected to provide a shot in the arm for Kenyan exports to Italy, which dropped from Sh5.3 billion in 2015 to Sh3.5 billion in 2019. It will also help the horticulture sector firm up its good performance this year, where earnings for the first six months rose by 29.5 percent to hit Sh68.6 billion ($624 million).
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