Interview with WBE's financial director

"New things always come up in the floriculture sector"

It all started a few years ago on Saint Martin, where Cees Jan Roos' adventure at WBE began. Now, almost 10 years later, he is still working at WBE, but then at the office in the Netherlands.

"After 2 years in Westland, I had the opportunity to go to Saint Martin to build a "new" office at KPMG. After 6 years at KPMG doing various jobs throughout the Caribbean, it was time for the next step and in 2003 I started together with a former KPMG director Hassink & Roos. In 2004 I was called by Mark Stolk that Peter Baak was "in the area" to set up a company in the region. Curaçao was still a 1½ hour flight from Saint Martin, but eventually, I met Peter & Philip and WBE International was founded; not on Curaçao but on Saint Martin. As a (part-time) director I wanted to know more about the trade and from 2009 I occasionally joined the trips to suppliers in Central America and later the United States. During the time of the wedding of Jacqueline & Peter on Saint Martin in 2011, I was asked to join the WBE group as financial director, which ultimately led to the closure of our foreign adventure and a move to the Netherlands at the end of June 2012." 

According to Cees Jan, the best thing about his job is the diversity of work. "Despite the fact that many things come back every day, week or month, new things always come up and the floriculture sector and everything directly or indirectly related to it is constantly changing.
There is not really anything I dislike, but I find it difficult that we sometimes deal with parties that purely go for the lowest price and ignore quality; As far as I am concerned, WBE stands for a high-quality product and reliable service and that simply comes with a price tag." 

Read the complete interview at

For more information:
Westland Bloemen Export
Middel Broekweg 29
2675 KB Honselersdijk, The Netherlands

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