For many years, Danziger, as a breeder, has a presence in the French market mainly through distributors. As the market changes, the company took the initiative to reinforce its presence in all markets and in particular in France. The person chosen to lead this move, who will be in charge of promoting the brand in the French horticultural sector, is Xavier Renaud. Xavier, who comes from a family of flower producers, brings with him many years of experience with companies like Hortiloire distribution, a horticultural supply, and Modiform, the plastic pot producer.
According to Amir Dor, Sales Director Annuals & Perennials, “This is strategic recruitment for Danziger, and part of our plan to further develop our European activities and better support our partners. Xavier’s background enables him to truly appreciate the unique and innovative advantages of Danziger's offering and convey this to retailers and growers, while his local knowledge will enable the provision of responsive and timely service."
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