NZ: Thousands of daffodils to go on sale following charity's financial loss

It’s going to be a bloomin’ marvelous sight when 18,000 bright yellow daffodils fill a space in New Plymouth city on Friday. The thousands of blooms will go on sale at Huatoki Plaza in a one-off event to counter the financial loss of Cancer Society's Daffodil Day street appeal, which was canceled last month due to lockdown. Local fundraiser and events coordinator Cassie Rowe said the market was a celebration of hope and a show of appreciation of the spring flower.

But it was also vital to the operation of Taranaki Cancer Society, she said. “While the Taranaki Centre alone has had a loss of around $100,000 from the cancellation of our street appeal, we are hoping to make at least $10,000 from the daffodil market to bridge that gap,” she said. We rely entirely on these kinds of events and community fundraising to provide products and services free of charge to those people in our local community living with a cancer diagnosis.”

The daffodils have been picked, chilled, and transported from Feilding to New Plymouth in their bunches this week. Rowe said they would be stored in suitable conditions at the charity’s depot until the event.

“We had so many people comment that they missed the daffodils this year, and so we wanted to try and bring them to the streets of New Plymouth if it was possible.

“We were also very aware of the financial impact this would have on our commercial grower, and given how much they support us year-on-year for Daffodil Day, we wanted to maintain our order with them.”

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